I have to admit, when I saw this during the Bones finale I was seriously impressed. One of the best TV ads I have seen in a LONG time, and it didn't even preview during the Super Bowl. (Season finale week is good though.)
Advertising Age ranked this as one of the top 5 for the week. Props to Toyota and the team at Saatchi & Saatchi in LA. Great commercial!
PS - Check out the other videos if you get a chance. Nomis is on to a great idea about connecting a product with the people! Go to where they are! Don't make them come to you!